Ways Of Seeing
This artwork is a tribute to John Berger and his groundbreaking book Ways of Seeing. The aim was to create a visual identities that capture the book's overall themes of perception, point of view, and meaning. Design revolves around a concept of a "window" represented by a circular form, with an eye symbol to signify a person point of view. All of these factors together serve to emphasize the notion of looking in a different light, with audiences to consider and question their own assumptions. Through thoughtful design decisions, this project strives to pay tribute Berger's attempts at building an engaging and relevant identity.
2024
ACADEMIC PROJECT
BRANDING
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