Ways Of Seeing
This artwork is a tribute to John Berger and his
groundbreaking book Ways of Seeing. The aim was to create a
visual identities that capture the book's overall themes of
perception, point of view, and meaning. Design revolves around
a concept of a "window" represented by a circular form, with
an eye symbol to signify a person point of view. All of these
factors together serve to emphasize the notion of looking in a
different light, with audiences to consider and question their
own assumptions. Through thoughtful design decisions, this
project strives to pay tribute Berger's attempts at building
an engaging and relevant identity.
2024
ACADEMIC PROJECT
BRANDING
ACADEMIC PROJECT
BRANDING


