The challenge of this project was redesigning Cinemateca Portuguesa's visual identity, a major national institution tasked with conserving, researching, and promoting film heritage. The task was to create a contemporary aesthetic that mediates between the institution's history and modern cinema-going culture. The design makes allusion to the vintage RGB color model, red and blue 3D glass lenses, a ubiquitous cinema and cinematic escapism signifier. These vessels of rich color were used to create an energetic and visually striking identity that responds to the character of film as art and a cultural product. Mediating between strong, contemporary sensibilities and discreet nods to cinematic history, the new identity commends the Cinemateca Portuguesa for trying to conserve and celebrate the history of cinema while embracing a new public.