This project entailed developing the visual identity of a cultural festival held in the Estufa Fria of Lisbon, a renowned botanical garden and event center. The intention was to create an overarching and compelling system of branding that captures the festival theme while calling on its multicultural audience. Based on the natural scenery of the surroundings, the design incorporates visual elements such as leaves and stem, which symbolizes growth, oneness, and imagination. These organic forms were formed into a unique visual vocabulary that can easily communicate with other software, e.g. posters, tickets, wristbands, and merchandise. The result is a contemporary, visually striking identity that symbolizes the essence of the carnival and assists in engage on multiple touchpoints, forming a lasting experience for participants.