This project is an innovative analysis of Nickelodeon's identity, with a focus on a rebranding effort that provides the network back to its recreational origins. Taking cues from the retro slime and energetic vitality that defined Nickelodeon's initial years, the rebranding focuses on fun, creativity, and nostalgia. The objective was to bring back the sense of wonder of childhood while updating the brand for the modern-day audience. With new visuals and motion design dynamics, the rebranding aims to capture the essence of Nickelodeon's playful spirit while appealing to both younger viewers and those who grew up with the network.