This project explores the overlap of artificial intelligence and copyright infringement by virtue of creation of a hypothetical company, "Claw." Authorized to concoct visual identity for the theme of "AI", our design team developed a investigations-based brand that is socially responsible accuracy. "Claw" targets creatives who are becoming affected by the ethical concerns of AI-generated works and copyright infringement. The name is suggestive of company's goal of protecting intellectual property and demand for ethical principles in the fast-developing AI landscape. With its dramatic imagery, futuristic design elements and ethical concerns, hence prompting spectators to consider the impact of AI on creativity and ownership. Find out who "Claw" is and join the discussions on the moral implications of AI. Together, we can create a future in which creativity and innovation are safeguarded.